đ Welcome to Step 4!
Youâve done incredible work so far: youâve downloaded your wisdom, organized it into clear groups, and built a powerful step-by-step process.
Now itâs time to package all of that into something people can actually buy â a product or service that helps them and generates income for you.
đ Why we do this
No matter how valuable your knowledge is, people need it in a clear, usable format. By creating a product or service, you make it easier for them to say yes to working with you.
Think of it like wrapping a gift: you already have something amazing inside, but the package makes it inviting and accessible.
đŚÂ What youâll need
â Your signature process from Step 3
â Paper or a whiteboard (or a digital doc)
â An open heart and creativity
đ Step-by-step instructions
1ď¸âŁ Choose your format
There are many ways to deliver your wisdom. Ask yourself: How do I want to guide people through my process?
Some options:
- Online course (videos, worksheets, community)
- Live group program (weekly calls, assignments)
- One-on-one coaching or mentorship
- Workshop or retreat (in-person or virtual)
- E-book or digital guide
Pick one to start â you can always add more later.
2ď¸âŁ Define the outcome
Clearly state the main transformation or result people will get from your offer.
Example:
- âGain the confidence to speak on stage and share your story.â
- âCreate a self-care routine that brings calm and balance to your life.â
- âLaunch your first online product in 90 days.â
This makes it easier for people to understand exactly what theyâre buying and why they need it.
3ď¸âŁ Outline your delivery
Decide how youâll guide them through your process:
- How many steps or modules will there be?
- Will there be live calls or is it self-paced?
- Will they get worksheets, videos, or templates?
This is like planning the rooms and furniture in a house before inviting guests in.
4ď¸âŁ Set your price
Pricing is often where people get stuck, but remember: your wisdom is valuable.
Tips:
- Consider the transformationâs value to your clientâs life, not just your time.
- Check what similar offers in your space are priced at.
- Start with a price that feels both slightly stretchy and exciting to you.
5ď¸âŁ Name your offer
Pick a name that feels inspiring and clear. It should connect emotionally and hint at the transformation.
Examples:
- âSpeak Your Truth Acceleratorâ
- âThe Calm & Confident Blueprintâ
- âLaunch From Withinâ
đ By the end of this step, youâll have:
⨠A clearly defined product or service that people can buy
⨠A solid outline of how youâll deliver it
⨠A price and name that feel aligned and exciting
đŹÂ Reflection Questions
- Which format feels most fun and energizing for me to deliver?
- What outcome would make me feel most proud to help someone achieve?
- Does my price reflect the true value of the transformation Iâm offering?
â Youâre ready for Step 5!
Once your offer is packaged, itâs time to share it with the world and start attracting the people who need it most.
If youâd like, I can also help you create a pricing worksheet, a format decision guide, or a naming inspiration sheet to include in your workbook. Want me to draft those next?